In this case it's Lapo Elkann, a New York-born Italian entrepreneur, former marketing manager. He has been manager of brand promotion at Fiat Automobiles like the re-release of the 500 and is currently president of LA Holding, Italia Independent and Independent Ideas.
So he's good at marketing and at the same time oblivious to the fact of who he's dressed like. Well those independent ideas are doing wonders for him.
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